Last year Police turned 30 years and as a celebration to the history of the brand the 2014 sunglasses collection is inspired by the brand’s icons of the past.
From the first sunglasses that recalled those worn by American policemen to being a global lifestyle brand, Police is always inspired by urban cultures and speak to language of metropolises all over the world. The new icons collection demonstrates with a showcase of new interpretations of old codes for a truly timeless yet modern range, evocative of signature styles from Police's 30 year reign.
Three decades come together in this modern day retrospective collection, reflective of the decades the brand has lived and grown through - the Eighties, the Nineties and the Noughties. Each style presented in the collection is distinguished by the three different moments identified with various stages in Police's rise to success.
1983 - TRIBUTE TO NY
Revisiting the classic eighties style, the Police Skyline 2 S1861 has gotten a modern update featuring matt acetate frame and smoky lenses. In a nod to its city roots, Police dedicates this model to the city of New York, with its non-stop energy and cosmopolitan soul that has inspired the brand from the start. The unmistakable skyline of the Big Apple is applied to the inside of the temples to create a new modern day iconic.
1993 - LIFE IN BLUE
A style that epitomises the Police brand, the Police Flash S8848 glasses are perfectly formed to create a updated blue lens style. Inspired by the archive collections of the 90's and evocative of the grungy nineties, the brightness of gilded metal frames harmoniously blends into blue lenses with a light mirror finish.
The shape remains clean and simple, with a gilded decoration over the central bridge and the iconic winged Police logo featuring on the temples.
2013 - BE UNIQUE
To complete the 30 year anniversary collection Police goes back to the iconic mask for both men and women with a large wrap-around style.
For him, a totally matt mask creates a bold street style look. The Police Brazen S8856 is characterised by curled rubber temples that are inspired by street sports and the non-slip material used on skateboards, this style exudes city style and the Police attitude.
For her, a sophisticated vintage mask is created to compliment a sleek metropolis look. The Police Hurricane 2 S8872 is an on-trend must have for the season, features a shiny metal frame with a contrasting white matt trim and is finished with stylish silver lenses.
What are you waiting for? Have a look at the new collection now on our website!