Anyone who says “It’s about the journey not the destination” isn’t from California. Out here it’s about both. Californians enjoy the doing of things more than the talking about them.
The new advertising campaign is about a surf-trip along the U.S West Coast. The trip starts in San Francisco with home of the typical wind, fog and artist/surfer Jay Nelson that presents the Arnette Grower AN 4228 sunglasses with its mirrored lenses and bi-coloured frame.
ARNETTE GROWER AN 4228
We then meet up with pro-surfer Aritz Aranburu that wears the Arnette Coronado AN 7109 glasses. This squared acetate frame has got bi-coloured versions for a more playful look.
ARNETTE CORONADO AN 7109
Heading down to the Big Sur Surfer/Photographer Quinn Matthews joins the group that heads to the legendary cliffs and forests. Quinn is wearing the Arnette C Street AN 7110 glasses. They have a round shape and here at Otticanet you can get them with free lenses.
ARNETTE C STREET AN 7110
Driving towards Socal (South California) we end up in Zuma beach in Malibu where Jay constructs a ramp wearing the Arnette Go Time AN 4227 sunglasses available in a range of colours with both shaded and mirrored lenses.
ARNETTE GO TIME AN 4227
We are about to leave the guys at the beach and the Arnette Outsmart AN 7111 is accompanying us.
ARNETTE OUTSMART AN 7111