The new campaign by Otticanet is finally online!
Come Closer aims to celebrate our new-found freedom to reach out to all that is near and dear, a precious gift we have missed the most during the past year.
The most iconic sunglasses of the 2021 season are being shown through the watchful lenses of the photographer Damiano Andreotti, who was able to exalt the sunglasses’ beauty.
We have all been through hardships, we still face them, therefore Otticanet has tried its best to be there for its Customers.
Now that it seems that what we long for is finally more reachable, the ideal moment to rejoice is finally here.
A longing for proximity which is not confined to the sole physical presence of the people who are dearest to us, but it also aims to reach all that seemed too far away. A new eagerness to express ourselves, to meet and redraft a fresh future.
This unique experience has left its marks, which right here turn into color, into energy to be proudly clothed in.
A thrill that turns into purpose to break free, change the rules, cross the boundaries.
We are all blank pages to be filled in, prompted towards a future we trust in.
A steady leap into the unknown to take in the company of the most symbolic models and of Otticanet, of course.
Take a look at the campaign’s shots!
Art direction: 3W - Web Agency
Ph: Damiano Andreotti @damianoandreotti
MakeUp & Hairstyling: Lorenza Bacchieri @ladydiabolika_official