Under the creative touch of Maria Grazia Chiuri, the Spring/Summer 2017 Christian Dior eyewear collection is innovative but always faithful to the brand's iconic elements. The frames are terrific, futuristic, revolutionary with unique elements that give the glasses an alternative touch. Still Dior eyewear is always elegant, sophisticated and inimitable.
Gucci, under the creative touch of Alessandro Michele, presents its new eyewear collection, one of passion for the simple beauty of the past. And it succeeds in this by using a poetic language that will highlight one's individual personality. The new campaign concentrates on bold frames, characterized by glittered patterns and here and there, the new Gucci motif, the tiger! All surrounded by a scenario of the Seventies!
Femininity, modernity, independence, bohemian style… The Chloè woman proceeds on her carefree journey while the advertising campaign captures her in an urban setting, outdoors while caressed by the hot sunrays. Her free spirit, her grace and gentleness are always the main themes of a proud of herself, strong woman. The glasses are oversized and impressive and do not need any distinctive element on them. Because for Chloè the real logo is HER.
The new Céline collection concentrates on 3 main themes for the season to come: the COMBI story, combining different materials, shapes and fashionable details, it is the "light" Céline family and absolutely unisex. Then the THIN ACETATES which reinterpret all those evergreen Célines but in a lighter version and last but not least the THREE DOTS theme, emblem of what Céline has always been: iconic, chic and extremely luxurious!
Tom Ford proceeds his dive into the past, this time captured by the Fifties. The eyewear collection is characterised by butterfly-shaped frames that will give a new but still vintage touch to the upcoming season, aiming at dropping a veil of mystery on one’s look besides protecting the eyes from the sun. For him, Ford has an ace up his sleeve: the aviator style, reproposed in modern, lightweight designs, all dominated by the double bridge.
Persol this year presents an exclusive new collection: The Persol Calligrapher Edition. Persol indeed stands for supremacy, its creations are fruit of a hard and articulated work and deep knowledge just like calligraphy becomes an incredible form of art with time and precision. The collection and its decorations are inspired by the infinite lines drawn by calligraphers when practicing their skills and it is presented by Paul Antonio Scribe, the official calligrapher of the British Royal family.