Céline presents a wide range of new product stories for the FW 2017 season, all conveying freshness and innovation without loosing the Celine character. Firstly the iconic bold structures are reinterpreted in a light, comfortable fit. Then comes the Extreme Bevelling family: strong character and retro taste, while sharp surfaces run around the lenses and on the external front part. Last but not least the real innovation: the Bi-layer family: an overlap of thin transparent acetate creating an almost optical illusion.
From presidents to movie stars, rock stars to artists, fashion designers to runway models, there's not a generation alive that can't remember owning (or wanting to own) a pair of these iconic sunglasses. And even us, ordinary people... do you really not have a Ray-Ban? Have you checked in your wardrobe, bag or glove compartment? While styles come and go... Ray-Ban never stays gone for very long. For Fall/Winter 2017 meet the Marshal, because reputation matters!
Oakley has always been on the side of athletes from all over the world, this way aiming at excellence. Today the brand’s innovative technology has reached the pinnacle of performance with different frames for all those who celebrate their obsession: born of Obsession! #LiveYours... For every athlete, professional or amateur, their sport isn't just a hobby, but an obsession that they wear proudly!
Oliver Peoples once again proves to be a timeless, luxurious brand and this time it does so with an emotional campaign. The shooting focuses on the brand's classics MP-2 and O'Malley, sided by Oliver Peoples' new proposals, celebrating the brand's 30th anniversary in "Desert Stories" setting where four friends follow their passions, cherishing their past but still wanting to create new unforgettable moments. For a timeless, everlasting style.
For Fall/Winter 2017/2018 Tom Ford assumes a fetish mood: its eyewear collection is directed to a sensual audience, men and women who are pretty much aware of their strong appeal. The setting is provocative indeed and you can feel the sexual tension in every single frame. Sunglasses are bold again and they appear like masks that will add that special allure to our outfit!
A woman carries fragments of her history, her experiences, her loves, her dramas. All highlighted by a synthetic, surreal digitally-enhanced landscape, the Prada woman marches towards her future as self-confident as ever. And her eyeglasses are always with her!