Oakley Collection 2013: change your perspective

The brand always challenges athletes and sports enthusiasts to go beyond their limits, trying to perform at the highest levels.
For the new 2013 collection, Oakley throws in an additional challenge: CHANGING PERSPECTIVE.
Oakley is a brand on the move, which adapts and often anticipates changes in a reality that runs so fast, just like the three testimonial Rossi, Alonso and Loeb, who are champions and icons in the world of motorsport.
In fact, each of them, constantly puts themselves to the test in disciplines other than those in which they are protagonists, revealing an "other" side of their personalities.
Looking at the other perspective, we see different and unuasual sides of these characters: Rossi as a  Rally pilot, Loeb as a helicopter pilot and Alonso as a cyclist, all united by a hunger for victory and performance that goes beyond the sport in which they are the champions.


The must-haves of the 2013 collection is the OO 9175 GARAGE ROCK, inspired by the '60s and rock icons. The style is classic and fluid, enriched with metal details that is inspired by electric guitars. The frame is also made ​​of a lightweight, durable and non-deformable material, for a great comfort and fit.


The brand launches a message is addressed to everyone, because Oakley does not only produce for athletes, but is committed to design new products suitable for everyday life.

"To change the rules of the game, you have to look at reality with new eyes. Change perspective is a call to change your vision of the world."