Among the new Fall/Winter 2018/2019 Collections animating the scenes, one has particularly captured our attention… It speaks and has a lot to say…
I am talking about Carrera, italian brand making eyewear since 1956 and that is a long experience in eyewear making.
Carrera comes out with a campaign based on different stories, all narrated by unconventional people who took control of their lives and succeeded in changing it, against all odds. This is what Carrera is actually: unconventional, audacious, strong, willing to stand out from the crowd.
Arbel Kynan is the perfect example: from Israel she decides to follow her biggest dream, go to Milan and become a model. Of course that is not an easy world, but notwithstanding the frequent NOs she never gave up! And then the biggest YES came, proving that DrivingYourStrory as a protagonist will take you where you want:
Arbel Kynan - CARRERA 1109
Ian Mckinley, was a promising talent in the Leinster Rugby Club team when he got injured during a game and lost his sight from the left eye. But it was not over… not for him! He went against predictions and in 2014 he got back in the field as a professional rugby player. DrivingYourStrory will make you overcome any challenge.
Ian McKinley - CARRERA 173/S
What happens when you are born in India and want to be part of the film industry? Well, this was Ranveer Singh’s dream since he was a child. Not an easy one as you can become an actor only if you are son of an actor. But he did get on the set, little by little, first by bringing coffees to directors, later by climbing on the scenes! He is now one of Bollywood’s most popular stars! DrivingYourStrory will make you climb the steepest mountain, barefoot.
Ranveer Singh - CARRERA 8028/S
Do not wait anymore… invent for yourself and then follow a reality that seemed to be impossible otherwise. Carrera will be the perfect companion, trainer, motivator.
Explore our full range of Carrera online now and take inspiration from the campaign to make sure you always #DriveYourStory.