Today we introduce the new Chloé collection, a brand recently acquired by the Kering Eyewear group, which already includes Gucci, Balenciaga, Bottega Veneta, Saint Laurent, Cartier and several other brands in its team.
A new life for the most feminine brand of all which, for the coming spring and summer season, chooses to return to the atmosphere of the 70s by filling the new styles with light and color.
With Chloé, we leave the darkest days behind us and we plunge into a universe of shaded lenses with pastel nuances and brightness-infusing structures.
Emblem of the prêt-à-porter luxury, the brand does not lose its practicality and its attention to trends.
It should be emphasized that the glasses have been made with eco-friendly and organic materials!
The recent years have seen the comeback of the jewel chain combined with sunglasses. Now, in the Chloé campaign with the hashtag #seewithoptimism, this accessory has become a constant. Each style will in fact have temple tips embellished with the Chloé logo to which the selected chain could be attached.
But now, let's move on to the families of the most interesting styles of the collection!
The first one is Demi, which combines glam and practicality in a single pair of sunglasses. It is in fact a "two-in-one" style. Thanks to a clip that overlaps the frontal part, hexagonal or round, a game of unique geometries and color combinations is born.
The second family is Gemma: inspired by the typical Parisian shop windows of the Belle Époque, the lenses of these sunglasses blend with the rose gold metal construction creating a patchwork of sophisticated colors.
The Hanah family, on the other hand, plays with oversized proportions adorned with a lacquer finish and a double metallic front, for an attractive twist.
With the Franky, Esther, Billie and Irene styles, vintage taste and contemporary design take us back to the seventies and their oversized aesthetics. Delicate colors, combined with metal and acetate constructions and precious details.
The optical collection resumes the shapes and structures of sunglasses styles, dressing these styles with that natural allure, creating a perfect balance between the spontaneity and youthful spirit that have made the brand famous.
You just have to discover all the Chloé proposals available on Otticanet!
See you soon!