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The iconic colors of each brand

The iconic colors of each brand

Have you ever looked at a color and been reminded of a specific brand? You might think it is a pure chance, but it is definitely not.




Bottega Veneta


Bottega Veneta’s models often wear the brand’s iconic green.
This almost artificial shade was first introduced by Daniel Lee, Bottega Veneta’s former creative director.
This shade is a symbol of green transition, while also being a symbolic green light.
This green represents the Z generation: chic, elegant, self-assured, carefree.






Do you remember Kim Kardashian’s Met Gala look in 2021?
The dark dress, which caused so much fuss on social media platforms, is a Balenciaga.
Black is the color which, par excellence, infuses feelings of apprehension, sullen mood, darkness, while also being a symbol of elegance and luxury.




Tiffany & Co. - TF 4190

TF 4190

It must be Tiffany! How did this color become Tiffany’s signature?
Charles Lewis Tiffany, founder of Tiffany & Co. was particularly fond of gems (this color in fact might have been chosen because of its popularity during the nineteenth century).
Charles chose the Tiffany Blue as the main color for the first catalogue’s cover and the brand’s first Blue Book.
Right after, the new packaging Tiffany Blue Box was born.
The Tiffany blue becomes from now on the ultimate color for promotional materials, shipping bags and boxes.
This shade of blue, which has become a worldwide symbol of elegance and luxury, is a cold color created by combining green and blue, two soothing colors which also inspire creativity.





Valentino’s 22-23 Fall Winter Collection, which will be available exclusively on Otticanet from January 2023, was presented during Paris’ Fashion Week at the Carreau du Temple and it was a veritable celebration of pink, but not any pink: then one created by Pierpaolo Piccioli from whom the PP pink denotation comes from.
Also called macho pink, this shade is bold and energetic, a symbol of love, invention, curiosity. The upcoming Season will be represented by this color, to exalt individuality and enhance the body and the personality.
An example?
Gigi Hadid, Zendaya, Vanessa Hudgens, Justin Bieber and many others. 

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